| Case Study: Fine-Tuning Retail Sales |
A major electronics retailer believed that sales could be improved by customizing assortment and marketing tactics by store or neighborhood type.
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NEW SURVEYS:
Sales Force of the Future
Learn what’s most important to manufacturers and retailers – now and in the future – and how well manufacturers are performing.
Retailer Needs of the Future
Let your vendors know what matters most and how well they deliver against your needs. Compare yourself to other retailers.
NEW RESEARCH REPORTS:
Top Talent: A Top Priority
This comprehensive study conducted by the Sales Executive Share Group (SESG), an organization of the top sales executives at major CPG companies, provides insights into recruiting and retaining Millennials for Consumer Packaged Goods Sales.
This comprehensive study conducted by the Sales Executive Share Group (SESG), an organization of the top sales executives at major CPG companies, provides insights into recruiting and retaining Millennials for Consumer Packaged Goods Sales.
Investing in the Shopper Experience
The results of a recent RetailWire/Dechert-Hampe survey of retail industry experts and practitioners emphasize the need to deliver unique shopping experiences and superior customer service.
HOT TOPIC:
Retail Formats in Transition
Which retail store formats hold the most promise? Read what the industry considers the "winners and losers" over the next five years.
Elevating CPG Sales
Once purely tactical, CPG Sales has become a critical strategic discipline. The focus for CPG companies today should be on developing and enhancing organizational productivity.
