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Quick View Newsletter
Published periodically, Quick View Newsletter provides information and insights into current trends and the latest hot topics. In each issue, Dechert-Hampe Associates provide some practical approaches or a particular point of view on current issues, future trends and other business concerns. quickview
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Quick View Synopsis
October 2011

Virtual reality methodologies provide cost effective approach to in-store learning Most shopper marketing executives regard the shelf as one of, if not the defining moment in the Path to Purchase. Until recently the only credible way to learn how shoppers will react to shelf conditions was to do the research in an actual store environment.
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How do you get fast, affordable insights into how shoppers view current and potential shelf sets?DHC has extended its Shopper Insights research capabilties into Virtual Reality techniques that work - with no in-store research hassles. Please read about how DHC and Fifth Dimension LLC have partnered to bring the best of our combined capabilities to you.
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