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DHC conducts research studies or develops white papers to address sales and marketing or industry issues.
Top Talent: A Top Priority
Insights Into Recruiting and Retaining Millennials
For Consumer Packaged Goods Sales
With Baby Boomers rapidly approaching retirement, CPG companies will have more vacancies than their Generation X successors can fill – especially in Sales. To fill those positions, companies will have to turn to the Boomers’ children, most colloquially referred to as “Millennials”, who are projected to comprise 50 percent of the workforce by 2018. This leads CPG Sales executives to consider some critical questions: 1) How do we get the top talent among Millennials into CPG Sales?; 2) How do we keep them at our companies? This comprehensive study, conducted by the Sales Executive Share Group (SESG), an organization of the top sales executives at major CPG companies, explores the answers to these and other important questions based on their research.
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The Use of Virtual Store Simulations in Marketing Research and Beyond
An overview of the latest innovations in virtual store simulations and the sate of the Virtual Research Industry. Virtual store simulations can be an indispensable tool for understanding in-store behavior and designing stores and merchandising programs that truly meet the needs of consumers.
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Sales Force of the Future Study
Insights into what is important to manufacturers and retailers – now and in the future. Determine how well manufacturers are performing (their perspective vs. retailer). And more!
Take the Survey & Get 2011 Study Results
Get 2009 Study Results
Get 2007 Study Results
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Investing in the Shopper Experience
The results of a recent RetailWire/Dechert-Hampe survey of retail industry experts and practitioners emphasize the need to deliver unique shopping experiences and superior customer service. Price, product selection and technology can only take you so far in retailing today because they can be matched by competitors. When it comes to creating happy consumers, retailers need to deliver unique shopping experiences and customer service that meets shoppers' expectations. Living up to those expectations is what ultimately determines how consumers perceive a retailer. Those are the key takeaways from the third in the series of Retail/Wire surveys conducted by Dechert-Hampe & Co. and sponsored by Intel.
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Retailer Needs of the Future Study
Let your vendors know what matters most and how well they deliver against your needs. Compare yourself to other retailers.
Take the Survey & Get 2011 Study Results
Get 2009 Study Results
Get 2007 Study Results |
Fad or Trend: Will Recessionary Shopping Behavior Continue?
The consumer and the marketplace tend to react to events. The greater the impact of the event, the greater the reaction can be. The question is whether these reactions are simply short-term fads or represent real lasting trends. With success dependant on the ability to distinguish behavioral fads from trends in the coming months, Dechert-Hampe and the editors of RetailWire, joined forces again, along with Miller Zell, to shed light on what some of the industry's brightest and most informed are thinking.
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Retail Formats in Transition
The RetailWire community and other industry participants were asked to pick the "winners and losers" among various retail formats over the next five years and to identify the factors that would drive that outcome.
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Assessing Your Sales Resources – A Comparative Guide
Sales organizations have changed dramatically over the past few years. Sales mangers need new skills. But senior sales executives still need to know how many people are optimal and where to place them. This study provides info that can help.
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Front-End Focus
Front-end merchandising is a critical element in store performance and customer satisfaction. Changes in consumer shopping patterns, changes in the retailer /manufacturer communities, and the advent of self-scanning systems have significantly changed the landscape at the checkout. Front-End Focus is a major industry initiative designed to define Best Practices in Front-End merchandising, which will maximize consumer shopping satisfaction, and Front-End performance. Front-End Focus is sponsored by The Coca-Cola Company, Mars Snack U.S., Time Warner Retail, and The Wrigley Company. For more information on the results of the research, visit the website.
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Customer Service Benchmarking Study
The Customer Service organization is widely recognized as a critical function for building customer satisfaction. This study provides an in-depth view of Customer Service practices, organization structure, metrics and processes.
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