Most companies have a well thought out Annual Operating Plan, what is often missing though is a longer-term Go-To-Market Plan (3-5 years). DHC’s Go To Market (GTM) Framework will ensure that you develop a plan to achieve your longer term sales goals within your overall corporate strategy. A solid GTM plan ensures that you are concentrating your efforts on your core/focus products/SKU’s. It will help you determine how to attack your various customer segments and how to execute marketing plans across your customer base? We help you address the following factors to create an effective Go-to-Market plan.
GO TO MARKET ASSESSMENT & PLANNING FRAMEWORK